There are many options available for the initial NFT mint for your game — including some that have games-specific tooling.

Use a launcher

Selling anything is both a technical challenge and one of distribution. The following sites provide this and various other services.

• Magic Eden has various channels to access and retain users for initial launches and beyond. They also have some in game tools in the works — if interested, contact them for more details.
• Tensor is more of a pure NFT marketplace for the most adamant collectors and traders, but is a viable option to execute many game asset distribution strategies.

Candy Machine

If you are confident in your own user acquisition funnels, you can use Metaplex’s built in NFT minting and distribution functionality called Candy Machine.

There are many possible configurations for you to use. Timing, whitelists, reveals. Customize these for your product vision

Custom Solution

There are many ways to launch and sell NFTs. Candy Machine is an open source solution that includes a lot of configuration options. But you’re not limited by this — Metaplex NFTs can be minted programmatically or ad hoc. Feel encouraged to get creative and optimize for your product.